The Question Every Growing Manufacturer Faces
The Question Every Growing Manufacturer Faces Your head office in Chinchwad or Bhosari serves customers across Maharashtra. Orders from one area keep growing, and so does the freight bill. Someone suggests: "Why not open a godown or a small unit there?" Most such decisions are taken on instinct, a customer's push or a competitor's move. Yet the answer is already sitting in your own sales and freight records. With three steps, forecasting next year's sales by area, measuring the cost to serve each area, and pricing the opportunity cost, the choice becomes a number rather than a gamble. This article walks through that method, with an illustration you can adapt to your own figures. Step 1: Forecast Next Year's Sales, Area by Area A branch is a multi-year commitment, so the decision should rest on where sales are heading, not where they were. Combine two views: Method How it works Best for Trend and seasonality Three or more years of monthly sales projected for tr...